Content Design Systems at Scale

carmin's profile thumbnail
Hey, generally a design system comprises all aspects of the company. I’d say you need to look at the common area that drive your thinking across the board and put those in the system. For example: company goals and value, brand voice, architecture, journey, and what you’ll see coming up should be principles that would guide any initiative in the company whether for creatives or not. Design and product should follow these principles as much as marketing, content and business development. Only after you’ve put these principles down you should move on the the actual branding
erinmongan's profile thumbnail
Hi Carmin, thanks for the response. We have absolutely done this work as part of our foundation. We are now trying to make the system more usable for those implementing it.