Hi everyone! I’m Mayssa Chehata, founder of Behave Candy, a low sugar candy brand. Prior to founding Behave, I was director of business development at SoulCycle, director of business development and partnerships at Daily Harvest, and marketing manager at Uber. I also moonlight as a DJ.
As a lifelong candy-lover, I, like many people, found the candy experience turn from fun to guilt-ridden. So I set out to create a brand that reinvented the candy experience, bringing joy and positivity back to the indulgence with low sugar, low net carb gummy bears, featuring chef-crafted flavors, nothing artificial, and an elevated design.
Ask me anything about the founder journey, building brands, marketing, and more!