Are you running an accounting firm? Then you know how tough it is to compete in this industry. With so many firms offering the same services and skills, it’s challenging to stand out from the crowd and generate qualified leads.
It’s no wonder that many firms still rely on outdated marketing methods. But don’t worry — you don’t have to follow in their footsteps! There are proven ways and methods to help you rise above the competition and reach new heights of success.
Let’s explore some strategies together!
1. Specialize in something and get certified
Being the jack of all trades might sound great because you have different solutions for your clients. However, this practice can hurt your lead generation and marketing efforts more.
If you are the only one offering that specific service, you can generate more leads and close more sales quickly. You can also charge more because you are now bringing something unique to the table.
Aside from that, you will be able to create meaningful conversations and present your solutions more clearly. For example, marketing yourself as a Xero Certified Advisor or a Certified QuickBooks Online ProAdvisor enables you to attract prospects who are specifically looking for that. Just make sure that you get certified before you advertise that so you can back up your claims.
2. Optimize your website with the help of an expert
The best way to optimize your website is to put yourself in your client’s shoes.
What words, phrases, or questions do they use when looking for accounting professionals?
If you nail the right keyword, you can get your website to rank in Google search results. This process involves a lot of moving parts and can look daunting if you have no idea about it.
If you have no idea how this works, you need someone who has expertise in SEO and also who understands the accounting industry. You can reach out to us in case you need any help with your lead generation and SEO optimization processes.
3. Position yourself as an expert
Those who are deemed as experts have contributed significant studies and research on their chosen field. Most of all, they have shared their observations and discoveries via journals, dissertations, white papers, etc.
In other words, experts and thought leaders are not afraid to put their ideas and opinions out there. But these are not just ideas and opinions; these are valuable ones that help the community more. They have become a source of knowledge in their areas of expertise.
In the same way, you can establish yourself as an accounting expert by publishing very valuable content. When we say valuable, it’s something that educates people adding more knowledge that makes their lives or businesses better. If you can do that, you can become a lead magnet.
Learn how to boost your accounting leads in this article. Keep reading to find out more.