My name is Juliana Aldana and I’m currently Head of Product in Mercado Pago (Mercado Libre's payment platform) and a 500 startups, Latitud, and Rockstart mentor focused on Sales Operations.
I have over 10 years of experience in B2B operations and my area of expertise is in scaling commercial operations, product, and processes in different countries.
I recently joined Mercado Libre working as Head of Product. Over the past few months, I've been mentoring a few startups from Mexico and Colombia and became an Angel Investor for the first time.
Before that, I had the chance to build the Sales and Onboarding Operations at Rappi for 9 countries dealing with +10k restaurants/month and leading +250 people. And I also launched Uber Eats Mexico in +35 cities, growing from 1000 partners to more than 50k.
In the last 3 years, I’ve built the first self-onboarding tool for new merchants at Rappi – representing around 25%-30% of monthly new merchants and reducing acquisition costs by 80% –, launched and owned the CRM implementation for commercial teams at Rappi, and reduced overall onboarding days from +20 to less than 7 in 5 months and reduced early churn in 10% for new partners at Rappi.
During my spare time, I’m a passionate and dedicated yoga student and an astrology enthusiast. I’ve found these to be interesting tools when connecting with my spiritual side. Also, I spend most of my time with my two rescue pets Chela (dog) and Bruna (cat).
Ask me anything about leading and creating teams, B2B Growth, scaling ops in different countries, and mentorship!