B2B SaaS marketers, what's top of mind for you these days?

michellehsu·May 25, 2021

Posted in:Marketing B2B SaaSy Favors Offers Tech

What are some of the marketing challenges that are keeping you up at night? Would love to see if can be of help or provide any resources! I've had experience in helping B2B companies implement integrated marketing campaigns, adopt ABM programs, transition into SaaS, etc.

gracelau18·May 26, 2021

Ooo great question. One thing I’ve been thinking about is how many other B2B SaaS marketers are so active on LinkedIn — posting every single day and essentially promoting themselves / contrarian views. I understand why they do it, to get engagement and network but it’s kind of exhausting seeing these posts because most of the time it’s fluff / being controversial for controversy’s sake. Usually it’s men in B2B SaaS (sales or marketing) doing it. But I wonder if that is just what you have to do to get noticed as a “thought leader” nowadays.

michellehsu·Jun 01, 2021

I've definitely noticed that happening a lot more on LI nowadays. It becomes tough to access really solid, good content on LI. But then again, a lot of people are engaging with those type of content and find value in them as well. So I try to think of it as sometimes what we find as fluffy might be total new knowledge to someone else. I also find LI is becoming more of a "bite-size" content platform so that also feeds into the fluff/contrarian loop. Would love to discuss this further, will DM you! :)