Do folks actually CARE about investing based on their beliefs? Would LOVE any feedback

Howdy, folks!

I'm DEBATING working with a friend on a personalized, investing platform to make it easy to invest based on your beliefs, whether that's fighting gender diversity or climate action.

We stumbled on this idea when I came to learn that by investing in popular market ETFs, I had unconsciously invested over $300K in tobacco companies and other types of companies I really had beef with.

But do people really care? Or is that just icing on the cake?

If you're open to helping, that would be AMAZING.

Please schedule time here ( or reach out at [email protected]

happy monday and thank you!!!