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Using Your Competitors to Your Strategic Advantage - A Guide for Early Foundershttps://www.femalefounderschool.com/blog/deal-with-competitors

As a startup founder, I find that hearing news about competitors can be extremely discouraging - maybe they've raised more money, or solidified a strategic partner, or are launching something in our wheelhouse. Even bad news about competitors can feel like bad news for our company and lead to daydreaming about if we'll end up like them.That's why we wrote this guide, to share how to avoid the spin-out and the panic that can come along with hearing about a new competitor. In this article, we offer some tips for how to identify, track, and manage those companies popping up or moving into your space, and how to use them to your strategic advantage to acquire customers and grow your business.https://www.femalefounderschool.com/blog/deal-with-competitors