Are you a freelancer or a budding entrepreneur?

If the answer was a resounding yes, this article is for you.

From your experience as an entrepreneur, you would know that one of the biggest challenges faced by any new business owner is lead generation.

Generating quality leads is crucial for any business’ growth as effective leads can convert into faithful customers. Most businesses run online today. So, as technology is growing, mechanisms to generate leads are also growing.

The internet and lead generation for businesses have a directly proportional relationship. To that note, social media websites such as LinkedIn have come into the picture to enhance leads.

With the help of this article, we will tell you everything about the most effective lead generation tactics on LinkedIn that will help your business prosper.

Generating Leads on LinkedIn

LinkedIn was born in May 2003. Ever since then, it was used as a platform for professional networking. Nevertheless, today, LinkedIn is one of the platforms that has proved to be extremely powerful and influential in leading generation and brand building.

LinkedIn is used by over 774 million users from more than 200 countries. So, there is ample scope for generating leads and growing your business through LinkedIn. We have collated 11 tactics that will enable LinkedIn to help you with lead generation.

Take a look!

1. Introductions Are In Order

It’s all about connecting. If you have to generate leads, you have to connect. So, the best way to establish a connection or a relationship with them is to introduce yourself to them.

It does not have to be a lengthy introduction – a short and crisp introduction will certainly catch people’s attention.

2. Participation Gives You Brownie Points

Targeting a niche audience is one of the most important aspects of any business. To further this agenda, you’d be surprised to know that there are discussion groups and forums for all niches that you can think of!

Such groups consist of people who are looking for specific answers and support. You can participate and dispense your knowledge and build relationships in these groups. Soon enough, people will start approaching you regarding your expert services.

Related: How to Become a LinkedIn Thought Leader

3. Collect and Let the Leads Lead You

LinkedIn Ads offer you a feature known as ‘Lead Collection.’ Essentially, this feature enables advertisers to collect or generate leads through their own LinkedIn advertising campaigns. Naturally, people who click on your ad are redirected to the landing page of your company. This feature lets you enhance your lead generation list.

4. Find Common Ground

One of the coolest features of LinkedIn is that you can send free messages to anyone belonging to the same group as you. It doesn’t matter if you are each other’s connections – you can still send a message!

On LinkedIn, you can be a part of up to 50 groups at once. So, all you have to do is find the groups and people who would classify as the niche audience. Once you have found the target audience, you can look for that common ground to help you bond with potential customers and connections.

5. Optimization Should Never Be Neglected

Most of you might already know what search engine optimization can do for your brand. Well, you should know that you can optimize your LinkedIn profile as well.

If you want your company’s profile to show up on a LinkedIn search, the best way to do it is to include keywords in your bio. If you want to enhance your profile, you can always search for the relevant keywords on LinkedIn search and view the top profiles that showed up.

Identify how others have used these keywords – and try to formulate your profile around a similar rubric.

6. Show Interest to those Interested in You

LinkedIn has an amazing feature where you can see who has viewed your profile. Of course, a major reason for someone to view your profile is – they’re interested in you or your business. In such cases, it is a great option to track down the viewer with the help of email notifications.

This will certainly help you connect with potential customers – and, thus, grow your business.

Continue reading the full article here.