You’ve got 60 seconds to explain who you are, what you do, and what you can bring to the table. Can you do it?

Having a perfected elevator pitch is a good way to strengthen your job search, but there’s so many more aspects of your personal branding that you must polish, like your resume, LinkedIn profile, cover letters, interviews, and more.

Career Exploration Coach and CEO Rachel Serwetz will be joining us to share her personal branding best practices so you can optimize your job search to get your foot in the door, prove your capabilities, and seamlessly land your next role.

In this chat, we’ll talk about:

  • Top tips for clear, compelling, impactful personal branding materials
  • Pitfalls to avoid when starting a targeted job search
  • Why career exploration can be impactful on your job search

Watch the event recording here:


Rachel Serwetz

Career Exploration Coach

Rachel Serwetz' early professional experience was at Goldman Sachs in Operations and at Bridgewater Associates in HR. From there, she was trained as a coach at NYU and became a certified coach through the International Coach Federation. After this, she worked in HR Research at Aon Hewitt and attained her Technology MBA at NYU Stern. Throughout her career, she has helped hundreds of professionals with career exploration and for the past 4.5 years she has been building her company, WOKEN, which is an online career exploration platform to coach professionals through the process of clarifying their ideal job and career path. She is also an Adjunct Professor of Entrepreneurship at Binghamton University and has served as a Career Coach through the Flatiron School/WeWork, Columbia University, and Project Activate.

To learn more, check out WOKEN's website here, free career blogs/video resources here, or book a free initial career coaching call with Rachel here!