"The biggest mistake a founder makes is building a product no one wants" Alex Marshall, Backstage CapitalFeatured
Hi Elpha, I’m Alex Marshall and I lead Platform for the Backstage Capital portfolio. Before I joined Backstage I was co-founder and Head of Client Experience at Health IQ, a special rate insurer for health-conscious people that’s raised over $80M, and prior to that I worked at Goldman Sachs in the securities division.I’m passionate about using the customer journey and psychology to prove, define and drive value creation. Outside of work I’m dedicated to health-focused education reform and volunteer on supporting immigration cases. I’m also a writer, artist, Olympic weightlifter and composer. Ask me anything about platforms, community, venture capital, founding and scaling a business, customer journey and psychology, art or anything else!