Office Hours: I am a UX researcher at Facebook and founder of Wealthly, a financial literacy platform. I'm LaToya Westbrooks.Featured
Hi everyone! I’m LaToya Joy Westbrooks, a UX Researcher at Facebook and the Founder of Wealthly, a financial literacy and coaching platform that helps millennials reach their personal finance goals through strategy, support and technology. I initially got my start on the trading floor on Wall Street but soon realized I was more passionate about personal finance and helping people on their financial journey. This led to friends, family, and colleagues who often sought my advice in order to gain a greater understanding on how to eliminate debt, build wealth and invest in the stock market. Prior to Facebook, I was a Senior UX researcher at Oscar Health, Spring and Betterment. I have built the discipline of User Research at several start-ups in NYC from the ground up, demonstrating its value company-wide. Prior to my career in tech, I spent 7 ½ years in the financial services industry. I was a Business Banker at JPMorgan Chase & Co. and an Operations Associate at Citigroup. I also serve as an Industry Advisory Board Member for CUNY TechWorks. The mission of the program is to connect underrepresented and low-income New Yorkers to the growing number of opportunities in New York City’s thriving tech sector. This initiative was inspired by President Obama’s America’s College Promise plan to make two years of community college free for responsible students. Today you can find me coaching, leading workshops, speaking on panels and at conferences centered around financial literacy because I am determined to eliminate the wealth gap one household at a time. You can also find me advocating for more diversity in the tech space. Please feel free to ask me anything about UX Research, the FinTech ecosystem, personal finance, how to break into tech, entrepreneurship or how I balance a full-time job and a growing business on the side!