Looking for a full-time, remote content marketer ($60,000-$88,500, 0.06-0.16%)https://www.keepertax.com/

Hi, all! I'm hiring a full-time content marketer to pitch and produce service journalism-quality content about freelance taxes.

The salary range is $60,000-$88,500, with 0.06-0.16% in equity. The position is remote, but US-only.

If you're journalist with experience writing about personal finance, or a finance professional looking to flex your creative muscles, let's talk!

Happy to answer any questions! DM me, or shoot me an email at [email protected]

JD below:

Keeper Tax is TurboTax for the next generation of workers. Uber drivers, YouTubers, freelance writers — anyone with a side hustle or non-traditional income can automatically save an average of $1,249 a year on taxes using our app.

We have an office in San Francisco, where Bay Area-based team members come in twice a week. Remote-first teammates have the option to fly in ~quarterly, depending on their personal level of comfort with travel.

The role

Tax articles on the internet today are awful: ultra-conservative and hard to understand. In contrast, you’ll create tax content that’s engaging, readable, and maybe even fun — all without sacrificing accuracy.

You’d be the third full-time hire on our content team. We’ve achieved a lot for just two people: tripling leads from organic search in a year, getting featured on the likes of Business Insider and GOBankingRates, launching a brand-new YouTube channel. But we want you to help take our strategy to the next level.

Core responsibilities

  • Writing the best tax content on the web. This is a hands-on role for someone who loves the craft of writing. You’ll:Produce authoritative articles that speak directly to freelancers with burning tax questions and rank well on Google.Practice your craft in other formats, which might include video scripts and educational emails.
  • Pitching new content ideas. You’ll contribute to setting our content calendar, scoping out new article topics — and potentially think up new formats for reaching our audience of gig workers. If you want to test out an infographic, podcast, or text-based game, we can give you the resources to try it.
  • Editing and fact-checking work by colleagues and contractors. Your feedback will help teammates and contractors polish their writing. You take a close look at their articles, emails, and potentially even product copy, offering constructive criticism on substance, structure, and style.
  • Reaching out to people to share our content. You’ll help develop strategies and processes for reaching out to webmasters, reporters, and other people with the platforms to share our work. You might, for example, conduct email outreach to freelancer orgs, scope out guest posting opportunities, or write data-driven pieces that spark journalistic interest.

Characteristics for success

Must have

  • Experience writing educational content. Doesn’t matter if it’s blog posts, service journalism, or even textbooks. You’ve got a knack for turning hard facts and how-to’s into engaging, readable prose.
  • A background in finance, as a practitioner or journalist. You might have worked as an accountant, financial advisor, or full-charge bookkeeper. Alternatively, maybe you’ve covered finance for online or print publications
  • The ability to learn fast and think on your feet. You should be excited to try new things, from writing in a different medium to learning an unfamiliar tool.

Nice to have

  • SEO knowledge. Your writing skills are enriched by a working knowledge of SEO, including how to conduct keyword research, structure articles, and craft clickable, information-rich title tags. If you’ve grown a website or written content that ranks well on Google, that’s a plus.
  • PR instincts. You know what kind of narratives and data make a journalist perk up. Doesn’t matter if you’ve worked in PR, or just been pitched a lot from the reporter’s side of the desk. If you understand the news cycle, you get bonus points.

Interview process

  • Call with Lucia, Head of Content: We’ll go over your background and what you want out of your next job.
  • Paid writing test: You’ll get a content brief with a topic, audience notes, and detailed, SEO-friendly outline — exactly the kind of briefs we’d give a new staff writer or freelancer. We’ll pay you to write a beginner-friendly article on a tax topic.
  • Pitch exercise: You’ll be asked to brainstorm two content ideas: one for an article, and one for a piece of content in a different format.
  • Group meet-and-greet: In an informal (virtual) setting, you’ll meet some Keeper Tax team members to casually talk through some ideas from your pitch exercise.
  • Call with Paul, CEO: A chance to learn more about the business and ask questions.
  • References
  • Offer

About Keeper Tax

We have a mission-driven product with a straightforward business model. We find users tax savings they would have missed, and in exchange they pay us a $168 / yr membership fee. No hidden fees, no ads, and we don't sell data.

The team is:

  • Warm. Whether you’re remote or SF-based, you’ll enjoy our strong collaborative culture. We have multiple concurrent book clubs and hold ~quarterly off-sites where the team does a fun activity. That said, we believe in cultivating an inclusive culture, accessible to people with disabilities, caretaker responsibilities, and other life circumstances. That’s why in-person attendance at off-sites is never required.
  • Engaged. We place high value on autonomy, transparency, and ownership. Team members from every part of the company have produced their own analytics reports, created designs, updated code, and more. If you want to do that and don’t know how, we can teach you.
  • Empathic. People on the team regularly chat with actual app users, and many of us are former freelancers (or current!) ourselves. All that means we share a vivid, granular sense of our audience as people — what they know about taxes, what they need to learn, and what they hope to achieve in their work lives.

Benefits

  • Health, dental, and vision insurance
  • 401(k)
  • Reimbursements for lunch on weekdays
  • Company laptop
  • $600 tech stipend
  • Unlimited PTO from May - Dec; flexible PTO from Jan - Apr
  • Paid parental leave (Up to 12 weeks for birthing parents; up to 6 weeks for non-birthing parents)
  • Paid travel, room, and board during off-sites

How to apply

Interested? Send a note to [email protected] with your resume and (if possible) a writing sample