Thoughts on product marketing vs. product management?

sameresnick·Jun 17, 2021

Posted in:Product Early Career Product Marketing

Hi! I just joined Elpha recently, and it's already been incredibly helpful, so thank you to everyone here :) I'm about 2 years into my career and currently working for a health-tech startup in a hybrid role as an associate product manager AND marketing manager. I'm actively job hunting right now and trying to figure out which one I want to pursue more. Anyone here have experience in one or both of these roles? What do you like and what do you dislike about them?

lydiahuang·Jun 17, 2021

From my previous recruiting experience, I know most mid-size and large coporates will separate these two roles. Product management roles usually focus on the product creation part and collaborate with the engineering team closely. As for Product Marketing roles, they focus on marketing pieces and usually collaborate with other marketing teams to promot products to the target audience. Feel free to connect with me via LinkedIn (www.linkedin.com/in/lydia-yu-ting-huang) I constantly post job search tips to help job seekers like you. :)

sameresnick·Jun 21, 2021

Thanks for clarifying the distinction, Lydia! And I'll be sure to connect with you on LinkedIn :)