Please give feedback on our mission statement

dharapatel·Jun 21, 2021

Posted in:Marketing Advice Favors Show Elpha Startups

@sitarakodali and I are working on launching Opinco and need your help improving the mission statement! Please leave feedback in the comments :) Opinco aims to help you find the best product for your unique needs by providing you with evidence-backed recommendations made by vetted product reviewers so you can make the most informed purchasing decision. We know how frustrating it is to spend hard-earned income on products that don't work. That's why we strive to foster a sense of trust and community by upholding transparency throughout the decision-making process.

RebeccaStevenson·Jun 21, 2021

It's kinda long, and there are multiple goals in there. 1. Finding the best product for you the individual.2. Finding products that work. (Saving money is implied as well.) 3. Making you trust us. Which of those is the priority?

dharapatel·Jun 21, 2021

Thanks for the feedback! The #1 priority is helping the individual find the best product fit for their needs. But the reason we felt it was important to talk about trust is because it can't be done without trust.

RebeccaStevenson·Jun 21, 2021

Sure, but that falls into the "how." I think a mission statement usually sticks to "what." Also, could be seen as disingenuous marketing-speak by old cynics. :)

teresaman·Jun 21, 2021

I find the first sentence to be quite the run-on sentence -- could either use some punctuation or breaking up of the ideas into different sentences.

Chitraf·Jun 22, 2021

Hi Dhara- I would include something like "AI enabled software (if you plan on using AI or include whatever underlying technology you plan on using) that helps you find the right product in terms of quality, use and and cost...etcI also believe it is a bit lengthy.

samanthamoore·Jun 22, 2021

Is there a specific product you are helping users find? Or any type of software? I think of Capterra and this what they have featured: Capterra helps you find the right software for your businessFind software, compare options, and read reviewsI agree with the feedback below around trimming down. Feature the unique value Opinco presents, the problem you are solving!

dharapatel·Jun 24, 2021

Our niche market that we are leaning towards is new parents. No specific product, but the target audience is new parents. Capterra seems helpful. Thanks!