WOKEN – Growth Lead (Contractor) Role
About WOKEN:
- Company overview: WOKEN is a web-based platform to guide professionals through a step-by-step process of learning & reflection to clarify your ideal career path. From there, we guide a professional through upskilling decisions, improving personal branding, and efficiently job searching to land a role you’ll love.
- Mission: waking up the world to remember you can and should find a job you love
- Vision: top-notch career support for every working professional at every step in your journey
- Accolades - NSF I Corps Grant, NYU Venture Fellow, NYU InnoVention Competition Winner, $10K raised on iFundWomen; Bootstrapped; Founder background linked [here]
- Core values/Culture - We value practicing what we preach (do what you’re great at), transparency, direct/frequent/proactive communication, giving & receiving feedback, iterating processes to strengthen outcomes, scrappiness, balancing efficiency with quality, avoiding the myth of multitasking, prioritizing to help us focus, operations, systemization, and measuring impact.
- Learn more: www.iamwoken.com
Mission of the Position:
- Drive growth / leads / customer acquisition / brand awareness
Expectations & Outcomes:
- Secure 40-50 qualified leads per month via organic growth methods
- Context: current average is 30/month, without consistent/ongoing growth efforts
- Context: We offer a free call; we aim to land 40-50 free coaching call bookings per month; this is separate from website views, email sign ups, quiz completions, etc
Responsibilities & Duties:
- 2h Daily:
- (30 mins per day) 5+ Outreach posts per day to generate growth + traffic. These are posts outside of your direct page, such as targeted groups, blogs, forums and other areas online where potential leads can be found. Re-share blog, video, and/or draft new content to post with the CEO. (Reddit, Quora, Elpha, LinkedIn Groups, FB Groups, Slack Groups, etc)
- (60 mins per day) Daily “growth hacking” to generate targeted followers and engagement. (Outside Page) Comment on relevant conversations where prospective clients are posting/asking for help relevant to our areas of service. Utilize our spreadsheet of pre-canned responses. (Threads, Hashtags, LinkedIn articles, blogs and forums, Reddit, Quora, Elpha, LinkedIn Groups, FB Groups, Slack Groups, etc)
- (30mins per day) Social Media Management 1 post per day across up to 3 social media channels. Utilize pre-existing backlog static content (captions) & come up with Canva design + hashtags + draft in Loomly or other scheduling tool. Post to Facebook, IG, LinkedIn. Plus, 1 video/week on IG Reels & TikTok.
- Weekly:
- 1 hour/week → ‘other’ quick win effort as decided each week by both parties
- 30/min week → General weekly call with CEO for overall check in, support, questions
- Monthly growth analytics and reporting to show progress and measure goals.. (Channels & efforts will adjust for following months dependent on metrics/learnings)
Future Evolution of the Role:
- Decide if/when to start testing paid channels (Google Paid + advertising on unique platforms and/or standard social media channels)
- Oversee, drive, direct growth strategy
- Oversee all areas of marketing funnel
- Run partnerships & other marketing efforts
- Oversee website designer
- Oversee 1-2 marketing interns
- Limitless opportunity for thought partnership & leadership to support CEO
- Opportunity to grow into CMO
Qualifications & Skills:
- 3-7 years experience managing and driving organic growth for a d2c startup
- Has proven to drive 2-5% MoM growth in number of D2C leads
- Comfort with creative growth hacks, community management (posting & commenting & being part of digital conversations), leveraging various platforms and digital channels to reach prospective customers
- Orientation towards results and metrics
- Adept at taking existing, original content/materials and easily, efficiently delivering that content to various channels & platforms to build brand awareness
- Comfortable working directly with CEO
- Comfortable working in a small, scrappy, bootstrapped startup
- Comfortable in ambiguity
Must be comfortable with:
- Create a consistent weekly schedule for your 2-3 hours/day between 9am-6pm est
- Log time spent at end of each day
- Keep project management tool up to date daily
- Send a reference (prior client)’s email & phone number prior to offer
Pay:
- $1500/month, 12 hours/week
How to Apply:
- Email resume, your overall capacity, and your availability to chat in the coming days, to [email protected]