SaaS Marketing Educational Serieshttps://allfactors.com/blog/saas-marketing/

HelenaRonis·Sep 30, 2020

I'm founder & CEO at AllFactors, a marketing analytics startup for SaaS companies. We recently introduced a SaaS marketing educational series of comprehensive blog posts designed to give you the knowledge and tools you need to grow a SaaS business. It's an awesome free resource that we're putting a lot of time in to create, check it out at the link.

Iynna·Sep 30, 2020

Amazing - thanks for sharing!I am curious, what prompted you start AllFactors and this series of great content?

HelenaRonis·Oct 01, 2020

Thanks Iynna! The reason I started AllFactors is an interesting story and it's actually a pivot. My team and I experienced a lot of pain in my previous startup configuring Google Analytics, it's all manual work to track every button click, form submission, media play. And then additional configuration to measure on page engagement. I then had 56 customer discovery calls with marketers who described the same issues, it drove me and my team to realize it's the opportunity we need to focus on, so we pivoted to work on AllFactors. Our go-to-market is to create thought leadership in the SaaS Marketing space because it's underserved and can use comprehensive resources, thus the educational series :)

Iynna·Oct 01, 2020

Wow amazing - that sounds like excellent product market fit right there and you are the perfect person to solve this! I sincerely wish you all the best and excited about this new series - I will be reading!

HelenaRonis·Oct 02, 2020

Thanks so much Iynna! Your kind words mean a lot to me <3

HelenaRonis·Oct 02, 2020

@iynna BTW if you want to receive an email with every new write-up, feel free to join the newsletter list (we'll also be announcing the software launch through the list) https://allfactors.com/