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How to build an SDR function that really delivers 🚀Understand what strategies work out of 1000s and the Dos and Don'tshttps://www.bigmarker.com/sales-impact-academy/Secrets-of-Scale-Building-an-SDR-function-that-really-delivers?utm_bmcr_source=elpha

DaisyTottman'sDaisyTottman·Feb 11, 2021
Posted in:SalesB2B SaaSyEventsStartupsTech
For most B2B SaaS start-ups & scale-ups, an SDR team is an essential component of a successful GTM execution strategy. But, sales dev is rarely plug-n-play. Spinning up an outbound team that can continually deliver on their ORM figure, or an inbound team that know how to convert MQLs to SQLs at scale is far from easy.Join Pete Crosby, Shabri Lakhani, Mark Colgan and Laurie Page to learn: 1. When & why should you move to a sales dev model2. How to build an SDR coaching program that pays off3. How to think about prospecting rhythms & cadences4. Why you can still hook increasingly hard to reach leaders with an outbound SDR team5. How scale is impacted by the sales dev MOMark Colgan has designed and implemented Outbound Prospecting strategies that have generated millions in revenue and overseen 100+ outbound prospecting campaigns. He'll be sharing what works and what doesn't.Shabri Lakhani built and led the Inside Sales team and Sales Academy at Finastra, the largest FinTech in Europe, successfully scaling a global team from 3 to 50 whilst creating a revenue-generating engine of £3million annually.As CEO and Founder of SalesWorks Shabri has reimagined the legacy approach to training and enablement for industry leaders like Garmin.Laurie page has been recognised as one of the Top 25 Most Influential in Inside Sales by American Assoc. of Inside Sales Professionals (2011, 2013 and 2014), Top 20 Women to Watch in Sales Lead Management (2011) by SLMA and Winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013 and 2014).
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