The New Era of MarketingFeatured

lkerwin's profile thumbnail
Couldn't agree more on the importance of personalization and relationships. Is there any advice you would give to companies navigating data privacy changes (end of third party cookies, etc)? Would love your thoughts on any particular technology or broader strategies you think are valuable.
Kera's profile thumbnail
Thanks for sharing these insights! Can you share specific examples of questions and custom messaging that companies can use with their chat bots to better connect with customers?
LorenaMorales's profile thumbnail
Hi @Kera sure thing! The main thing for chat bots strategies is that you have different plays for net new and retargeting where in the latter you could set the rules for your CX team to jump right away. Whereas with net new you should try to make it hard for your users to leave without tracking them. An example could be use a CTA that goes to a piece of content if they are not ready to buy. Lastly, as silly as it might sound, start with ‘hey’ instead of ‘hi’. It’s way more human and will allow your team to lead with a more conversational tone. The use of emojis is highly recommended for the same reason. Hope this helps 😏
Kera's profile thumbnail
Thank you, @LorenaMorales!
LindseyMiranda's profile thumbnail
@StephanieGorosh this is super interesting!
LindseyMiranda's profile thumbnail
@LorenaMorales thank you for such well considered insights! This is exactly what our company, Tell Me More Gifts, is doing with our gift recommendation bot. Your words help solidify our feeling that addressing our customers as individuals with specific needs that feels personal/conversational, is the way to go. Any thoughts on how 2020 and the still-changing landscape from pandemic life may impact this long-term? I'd think it's part of what cements this approach firmly in the "long term good biz practices" column to help people continue to feel connected and cared about by the companies they give their money to. I'm curious what you think, if you have time?