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What do media companies want?

Mercedez180·Sep 06, 2020
Posted in:Advice
Hi! Very random question here. What do media companies want these days? I'm creating a nonprofit that would focus on media companies being our main sponsor and I'm totally clueless as to what they would find appealing. Thank you so much!
teresaman'steresaman·Sep 06, 2020
Hey anon! Revenue is a blanket answer but also applies to ALL companies :) I'd love to hear more context around your question or if you could be more specific in any way!
monicakarpinski'smonicakarpinski·Sep 07, 2020
Hey! Broadly speaking, they want eyeballs and ways to monetise those eyeballs. Digital media in particular is in decline at the moment as it's becoming increasingly challenging to rely on advertising, so any creative or alternative inroads to audiences who can be sold to would likely be of appeal. Hope this helps :)
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