Hi all! If you or anyone you know may be a fit for this role, please email [email protected] with a resume, thank you!
About WOKEN:
- Company overview - WOKEN is a web-based platform to guide professionals through a step-by-step process of learning & reflection to clarify your ideal career path. From there, we guide a professional through upskilling decisions, improving personal branding, and efficiently job searching to land a role you’ll love.
- Mission: waking up the world to remember you can and should find a job you love
- Vision: top-notch career support for every working professional at every step in your journey
- Accolades - NSF I Corps Grant, NYU Venture Fellow, NYU InnoVention Competition Winner, $10K raised on iFundWomen; Bootstrapped
- Core values/Culture - We value practicing what we preach (do what you’re great at), transparency, direct/frequent/proactive communication, giving & receiving feedback, iterating processes to strengthen outcomes, scrappiness, balancing efficiency with quality, avoiding the myth of multitasking, prioritizing to help us focus, operations, systemization, and measuring impact.
- To learn more about our culture and assess your fit, please review this document: https://docs.google.com/document/d/1wdjjv23HgEJg-00QGP8Bc0qKMmrbW5lKMT23GSNzHbU/edit
- Learn more: www.iamwoken.com
Mission of the Position:
- Build visibility & company awareness
- Drive MoM growth
- Build top of funnel and optimize existing funnel
Expectations & Outcomes:
- Drive consistent and/or increasing leads each month (we offer a free 20-minute initial sales call; we typically land 30-50 of these per month, we typically convert approx 15-25% of these per month, we want to see 5-10% MoM increase in demo calls booked)
Your Areas of Ownership:
This person will lead execution of a variety of growth/marketing efforts, run monthly analytics/measurement, and iteration to pivot & strengthen our efforts for the following month. A portion of this role will also be tailored to brainstorming, strategizing, pursuing, and testing more strategic, sustainable, long-term lead generation/growth methods.
- Support existing partners and land new partners to run virtual workshops/webinars/events
- Create and run referral/affiliate program; source and close partners
- SEO research & implementation; Enable SEO backlinking; Analyze ideal keywords for optimizing organic reach
- Support existing and find new partners for content sharing
- Measure and improve email & sms marketing flows; build out customer segmentation
- Support identification of/oversight of website/UX/quiz improvements
- Potential to test new/other growth efforts/channels ie linkedin automation direct outreach, ads, etc.
- Run monthly analytics and identify recommendations for following month
- Support our marketing coordinator who is mostly in charge of social, community management, and other marketing efforts
- Partner and collaborate with our CEO, CMO, marketing coordinator, and website designer on marketing efforts
- Support CEO as we build out new product offerings re: pricing, market research, A/B tests
- Support company to drive growth given we have now a second career coach on board/increased capacity to handle more clients
Requirements:
-Executed on marketing efforts independently for a startup and has proven to drive growth
-Preferably has experience with D2C and/or SaaS models
-Experienced with Hubspot, LinkedIn, IG, YouTube, TikTok, Facebook, Google Analytics, Zapier
-Experienced with variety of marketing channels (partnerships, SEO, webinars/events, affiliate/referral, social content - videos/blogs, community management, email marketing, sms marketing, website/quiz improvements, monthly analytics)
Compensation
$1500/month for 10-12 hours/week
