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APMM or Product Marketing Associate Interview Advice

Carola178·Aug 11, 2020

Posted in:Advice

I just fell flat on my face for a Product Marketing Associate interview and wanted so tips on how to interview. I got a competitive analysis question out of left-field in my first-round .I'm currently trying to pivot my career from consulting to a more entry/associate's level PMM position, consulting interviewing is very clear cut- mostly behaviorals and case studies widely available online. I've connected with 4-5 PMM's from my college alumni base but none have much interview guidance as they all switched to PMM from other internal roles or were only asked behaviorals!Would anyone else fielding these interviews have example questions or good things to brush up on?

teresaman·Aug 12, 2020

This could be a long shot as I'm not too clear on what product marketing entails, but wondering if @emilypatterson from this thread could help!

emilypatterson·Aug 13, 2020

Hi! Indeed, I've worked with a few PMMs and can probably give you a few pointers or things that likely will get covered. I think a comp analysis on the first round is pretty aggressive though, especially for an associate, so don't beat yourself up too badly there. DM me and we can go through some things!