I’m Leslie Forde and I’m the CEO and founder of Mom’s Hierarchy of Needs, where we provide Moms with products, research, and community, to reclaim time from the never-done list for their well-being.
I’ve used research to inform growth and innovation strategy for over 20 years, holding brand management, product marketing, business development and strategy roles in consumer tech, market research, media and publishing companies.
I most recently held leadership positions at a mental health startup, Houghton Mifflin Harcourt, Care.com, and CSpace and am currently a strategic advisor at Hubspot.
My writing on parenting, motherhood, and equity has appeared in The Washington Post, Slate, Parents Magazine and my website, Mom's Hierarchy of Needs, among other publications. I’ve also been quoted in CNN, National Geographic, Fast Company, NBC News, US News & World Report and several other outlets and books.
I’m an avid runner, passionate foodie, and committed self-improver.
Ask me anything about creating inclusive cultures for caregivers to thrive, motherhood and equity, retaining working parents, DEI, product marketing, self-care and growth with kids, career pivots or anything else!