Greetings Fellow Entrepreneurs + Business Owners!

My name is Shellise, a native New Yorker with a strategy and performance coach background in Corporate Financial Accounting and Management Consulting. In the past three years, I’ve hosted several #cannabis workshops across America that have serviced over 30 businesses. Being in this industry has made me realize there are *so many* people unclear about where to start! They may feel stagnant, disorganized, are self-sabotaging, or are feeling completely overwhelmed with the process of starting a cannabis business.

I am launching my third cohort that supports cannabis entrepreneurs by uncomplicating the process of starting a cannabis business so they can carve out their niche, develop a strong business plan, and plan their path to profitability and am seeking 15 budding entrepreneurs ready to embrace success!

But beyond all that I’m all about immediate impact, and I think it’s important to pass along these words of encouragement to other “budding entrepreneurs” that are relevant regardless of industry:

• Remember your why! Why did you start your cannabis business? What is the lasting impact your business is making? Keep this at the top of your mind for when the going inevitably gets rough and you’re on obstacle 108 out of ∞.
• There is no other way to get started than to quit talking and begin doing. Your progress lies in the work you're avoiding, and that is often outside of your comfort zone. Sometimes, your To-Do list looks longer than a CVS receipt - determine what your goals are, and create bite-sized steps with defined deadline dates to help you achieve them.
• Don’t let perfect be the enemy of getting it done. I’ve been the queen of #PerfectionProcrastination and traded the title for progress and results. It’s tempting to mull over your work, but you most likely need to move on to the next thing on that to-do list! Do as good as you can with the resources currently available to you and #GetThatSh!tDone!
• “Sometimes, you can’t make it on your own.” It’s not only one of my favorite U2 songs, but it’s a word. Many entrepreneurs start off solo, wearing all the hats and doing it by themselves then quickly experience burn-out. Find trusted employees or partners to delegate tasks to, it’s an expense to your business but you'll be able to spend more time on the things that require your expertise and build a more sustainable process—for yourself, your team, and your business.

I hope these words are impactful, encouraging, or are just a reminder of what you already know.

To spread the encouragement + inspiration feel free to comment below and share your biggest takeaways from your time running a cannabis business, and if you’d like to join the cohort - let me know!