The holiday season is officially in full swing. It’s Q4, prospects are busy – it’s the time of shopping rush hours, shorter mall hours, crowded areas, traffic, and upcoming holiday vacations. Everyone seems to want to end the year with a bang and start the new one on a good note.
The last three months of the year 2022 keep potential B2B leads preoccupied. It’s the perfect time for companies to keep things fresh for 2023 and catch up on aspects that lagged behind. Companies this time of the year are busy getting ready for the fun Holiday parties and most likely re-evaluating goals for the upcoming year, updating and creating new ads to keep content innovative and new, review their campaign and monthly media spend budgets to see if there should be adjustments to be made and assess lead cycles to better understand client needs.
Additionally, companies and businesses also take this time of the year to focus on remarketing. It could be a good time to set the attention on prospects who visited their website but never transitioned to buyers. In order to start 2023 on good footing, Q4 is the best time for companies to meet with their marketing team or partners to reevaluate their goals for the new year, wrap things up, and make sure every aspect of the company’s campaign is smoothly transitioned into the year ahead.
How businesses can make the most out of this busy season is quite a big question, especially if everyone is working at something. In order for them to survive, hopefully unscathed, knowing what lead generation quick wins they can apply are important to keep business afloat.
What is lead generation, anyway?
Anyone who shows interest in your company’s or business’ products and services is a lead. Although they may not be qualified as buyers, they are already considered potential customers who may want to do business with you in the future. A lead is a part of the cycle that the consumers adhere to when they shift from visitor to customer.
Usually, leads get info from an organization or a business after submitting personal data for a subscription, trial, or an offer- hence, an opening communication. This is way different from receiving an interruptive call from someone who bought their contact details.
Attracting these prospects to your business and catching and nurturing their interests until they decide to buy your products or services is called lead generation. Some of the ways leads can be generated are through blog posts, referrals, live events, giving discounts and coupons, and high-value online content.
For B2B companies, lead generation is an important business process in relation to their sustainable growth. Simply put, businesses are generating leads to gain more customers who consequently generate revenue for their company.
In the diagram above, lead generation is shown as an important point in an individual’s journey to becoming a satisfied customer.
Lead Generation Quick Wins
Business owners are continuously looking for ways to expand their business and customers, especially in Q4. Quite challenging, but there are quick wins that may help businesses take good advantage of the last full blow of the year. Quick wins are the factors that generate the highest impact with the lowest requirement of resources. The quick wins one deploys are aligned with a company or business’ inbound marketing goals.
Here are 6 Lead Generation quick wins which can help businesses achieve success for Q4:
1. Earn the customers ’trust with social proof.
Most B2B lead generation’s powerful part is the so-called social proof.
Some buyers are firm believers in the saying, “see is to believe”. This is a big challenge for businesses to become visible on the world wide web, given that there are countless businesses spurting out of nowhere during this holiday season.
Others may doubt the claims about products and services, so they will initially look for some proof before making that decision to buy. The trust and potential customer you gain depends on the amount of social proof you post on your website. To enhance your visibility and help generate more leads, a well-updated site with good quality posts can encourage a good flow of audience to your site. Not only do they enjoy browsing the site, but they also get ideas of what products or services to use in the comfort of their mobile phone or laptop.
Related: 4 Marketing Quick Win Strategies for Non-Tech Industries
2. Use Q&As to help generate more B2B leads.
FAQs are very helpful not only for customers who are asking about your products and services but also serve as a forum for buyers to give reviews and generate discussions among old customers and potential buyers. The use of Quora is one example of a very useful B2B lead generation platform.
An interactive website gives off a friendly and conversational vibe among customers and spectators on your site. Other customers posting product reviews, recommendations, or case studies may spark interest and help customers choose which products to buy or which are the best fit for their budget or needs. Stories and recommendations about a company or business’ products and services spread out easily because of trusting and curious viewers that casually or regularly visit the site.
Check out the rest of the Lead Generation quick wins on Callbox - The Savvy Marketer Blog