I am managing the launch of an MVP of a personal investment product with a social impact component. I have two questions for Elpha PMs and founders:
1) I was wondering if there is a product launch checklist for startups somewhere you found helpful. I googled this and found some very general "tips" but nothing step-by-step include how to manage beta users, flows to focus on during the first few months, for example, I figured sign-up should be my first focus for research and testing assumptions among beta users, but what else? what critical steps am I missing? Maybe there are also some good books you like on this subject.
2) Do you have any recommendations for user testing platforms? I asked some UX researchers in my network and they mentioned UserTesting but perhaps there are better ones out there (that hopefully come with a free trial too, given the startup budget). If we have to be even more scrappy, is it a bad idea to ask partipants to record their own screens, for example? what measures can I take to protect their private information during user testing?