I’m Natalia Espejo, the Head of Vertical Marketing for North America at Snapchat.
I have over 10 years of brand management experience evolving iconic brands to better serve consumers, society, and the environment.
When I joined Snapchat in 2020, I transitioned from traditional brand management to B2B marketing. Over the past 3 years, I’ve built the organizational structure and strategy for business marketing at Snapchat – specifically building the business marketing vertical team, developing marquee marketing initiatives, and crafting bespoke first-to-market opportunities for the top advertisers in the world.
I’m passionate about amplifying the voice of others – consumers around the world, colleagues, and those most marginalized – because I firmly believe there is power in great storytelling to activate societal change.
As a champion for Diversity, Equity, and Inclusion, I’ve been recognized twice during my tenure at Unilever as a Diversity Trailblazer. I am currently serving as an executive lead for Snapchat’s ERG community.
I'm also serving as President of Latinos of Montclair, Inc. (a non-profit organization uniting the Latino/x/e community to promote greater visibility, celebrate cultural diversity, and encourage civic engagement) and as a board member of Memik, Inc. (a social media platform harnessing the power of AR to share and discover new dances, music, and fashion through AI-powered 3D motion capture avatars).
During my downtime, I enjoy spending time with my husband and watching my little girls become fierce Latinas.
Ask me about brand management, product development, leadership, being a Latina leader, purpose-driven marketing, motherhood, or anything else!