The Gen Z Aesthetic - The Death Of "Premium Mediocre" and The Birth Of "Intentional Ugly"https://sunroom.substack.com/p/the-gen-z-aesthetic
I'm keen to champion fellow Elphas wherever I can and wanted to share @lucymort's fantastic article on the Gen Z aesthetic. Designers, dreamers, thinkers, believers -- what are your thoughts on this shift? What, if anything, do you foresee this meaning for the future of design, branding, advertising and business? Looking forward to hearing from you.