How to scale a startup in AfricaFeatured

iynna's profile thumbnail
@Mumbi Thank YOU so much for sharing this! I was so so excited reading this and would even reword the title by saying "how to PENETRATE the African market""Each market is different" AMEN to that. One of my biggest pet peeves is when someone tells me "OMG I really want to go to Africa"... -_- like you do realise it is not a country right!" I have heard enough stories of companies that sent MBAs from the US into markets such as South Africa, Kenya, Tanzania, and Nigeria, which resulted in failure and loss." -- YES! For local problems we need local solutions that are homegrown! When I move back on the continent, I personally cannot even pretend to know the problems and will have to hire locally!Now I have a question for you - for someone used to a certain culture say in New York we are super fast paced and when I go back to Cameroon (where I am from) I am personally so frustrated by the lack of sense urgency people have there and I know I need to readjust my ways but at the same time, I cannot be too lenient. How have you seen leaders successfully manage that?Lastly: let's connect! We have so much to talk about and I met Audrey years ago in Boston and loved the vision of Moringa school - big congratulations to your team for all the great work :) !
Sugo's profile thumbnail
This is so timely! I recently started using a product called Creft after being invited by one of it's founders. Creft is like an AI super-connector dedicated for top African professionals. On Creft, I met my co-founder for an AI-powered hedge fund (launching soon!!), and a lot of people are meeting each other at scale. I think it's still invite-only and in private-beta, but you can skip the waitlist using my invite link here: @iynna
iynna's profile thumbnail
Someone actually reached out to me with an invite on LinkedIn :)
LundieStrom's profile thumbnail
I also received an invite but still need to take advantage of it - good to know it's working well!
Jolleen's profile thumbnail
Love this! Looking forward to get the guide.
GinaRobertson's profile thumbnail
@Mumbi At my last company I had the honor of partnering with a nonprofit that is working to open a school in Botswana, and it is some of the most meaningful work I have been involved in. Botswana is the only African country I have worked with but have been involved in supporting and opening schools in eight other countries, and your comments regarding different markets are spot on. You are involved in exciting and important work, and I welcome your insight. Thanks for sharing!
Finz's profile thumbnail
Thanks for sharing this post @Mumbi
ElizabethKaranja's profile thumbnail
@Mumbi Your tips are spot on. As an African Cofounder who plans to scale her startup the challenges (although plenty) are not insurmountable. One word of advice for returnees or non-african founders, trust the locals and LISTEN to their recommendations. Too often your copy paste solution is 1. not novel and 2. not necessary 3. too early. To scale your startup you'll have to demonstrate its demand which may look different than you're used to. While silicon valley may want 100K users, you may have to be satisfied with a smaller, less homogenous group.
steffy89's profile thumbnail
Hello Mumbi! Thank you for this.I run a startup in Lagos Nigeria called Vendorgeng, we connect people looking for vendors online to the right vendors.Needed this information. 💜
IClaudiaD's profile thumbnail
Thankyou for this post @Mumbi. I am working through planning for future geographical expansion in Africa. As my product is an EdTech solution (, localization and incorporating a scaling culture is super important even in my small team. Looking forward to the handbook.
LundieStrom's profile thumbnail
Loved to see this title pop up in the newsletter, Mumbi! I work for MEST Africa currently, a Pan-African tech startup seed fund and incubator, but in 2021 I'm planning to work with a US-based VC with an investment thesis focused on expanding international interest in African markets. I'm based in Cape Town at the moment and would love to chat more about your guide and work. Let me know if you have some time before/after the holidays! :)
iynna's profile thumbnail
@LundieStrom 💕❤😘