Best agenda for weekly syncs (small marketing agency)

Hello wonderful humans!A bit of context: I work at a small marketing agency that focuses mainly on digital advertising (Facebook, Instagram, Google, etc.). I started off in a media buying role, but am shifting into a more client-facing / project management one. Exciting opportunity, but very, very new. So new, in fact, that my main job is going to be coming up with a whole bunch of brand-new processes on how to get sh*t done efficiently so that we can eventually start really scaling the business.One of the things my manager has asked me to set up is a weekly sync between the two of us where we catch on high-level client activity, but, primarily, to facilitate discussion / a feedback loop on what changes need to be made to our current processes and workflows to help things run smoothly. He sent me over an existing agenda he uses with another employee, but they have a very different role, so I'm working on building my own from scratch. The question here goes to both managers and people who have managers: what elements make up an efficient, helpful, productive weekly sync? Would you budget time for general business catch-up, or is this the wrong space for that? Do you have any templates for your favorite approaches? (I'm thinking we just Google Doc it to make it easy to search/format, but open to any ideas.)TL;DR: Do you have a favorite structure for running weekly syncs with your managers / managed employees?

Hi Natalia, I've been both the managed and the manager here so wanted to share some thoughts! One of the first things I suggest is to have clear space for tactical vs high-level check-ins. I've seen it work where the first half hour/15 minutes is for those general business tasks (i.e. did you follow up with x/where are we at with x deliverable/what's due this week vs next week) and then the second is for the higher level catch up by client (i.e. which clients are happy/looking to potential scale-up/in danger of leaving) and then about the business (i.e. how much are we paying for our marketing tools and are they working/what is our sales pipeline/where are we in our three-month strategy/goals). I've found creating spaces for both helps make sure the whole check in doesn't become just tactics or just venting. I focus on processes and operations for marketing agencies (including my own!) a lot so this is a topic I love to geek out on and would love to be helpful on!