BrianaBrownell's profile thumbnail
Thanks for posting this - I've been wondering what alternatives that you and others have found? I have struggled to find alternatives for both Facebook and Medium.
mollyoconnor's profile thumbnail
@BrianaBrownell this was the original Elpha post re: boycotting FB ads https://elpha.com/posts/gp1j3mkg/facebook-ads-boycott
mollyoconnor's profile thumbnail
Same - I'm going to test the waters with Pinterest and see how that goes. Separately, I know Elpha hosted a "Roundtable: Marketing without Facebook Ads." Maybe we can get a transcript/video of the discussion? @karenamundson
karenamundson's profile thumbnail
Hi There, yes! We can host another one. Would you or someone else be open to handling the scheduling, and I'd be happy to attend and help facilitate? Other industries struggle with erroneous ad disapprovals as well. For example, companies that try to reduce plastics get shut down for using words like "plastic free" or talking about cleaning up plastics in the ocean will get you shut down. Similarly, mentioning carbon offsets, etc. Those topics get flagged as "political". We once had to spend weeks jumping through hoops that involved snail mailing things back and forth to get ads approved. And that's as an ad agency with connections and resources. An independent small business owner would have no chance of figuring out how to get through if it was that hard for us to do it.
karenamundson's profile thumbnail
Also, kind of off-topic, but @mollyoconnor I looked up Molly T (great product!) and I noticed you're running on Shopify. Recently wrote several posts about performance marketing for brands running on Shopify. https://apiarydigital.com/topics/shopify
mollyoconnor's profile thumbnail
Hi @karenamundson ! Great intel - that plastics example is so interesting (and frustrating). I'd be happy to schedule another marketing chat. Just not sure how to go about doing so. Is there someone I speak with @elpha? And thank you so much for checking out Molly T.! Can't wait to read your piece on Shopify. Am queuing it up now. :-)
karenamundson's profile thumbnail
No, you just figure out who wants to attend and then take it offline to coordinate a time and post it to Elpha events if anyone wants to join after the fact
mollyoconnor's profile thumbnail
Gotcha! I'll plan to put a post together..
sandramedina's profile thumbnail
I loooove Salty! And so many of my favorite artists are censored on Instagram constantly. The idea for the bra is super interesting, I could see this benefiting so many people with chest binding/support needs!
mollypurcell's profile thumbnail
Silly question, but where can I read Salty? It sounds great!
mollyoconnor's profile thumbnail
Not silly at all! Check out https://saltyworld.net/Enjoy! :-)
mollypurcell's profile thumbnail
Thank you! I love your bras!
mollyoconnor's profile thumbnail
Ahhh thank you, Molly! 😃
sandramedina's profile thumbnail
I'll DM you!
mollyoconnor's profile thumbnail
Salty is some of the best indie journalism I've read! And thank you for your kind words re: my design :-)It's found a surprising fanbase with new moms, breast cancer survivors and many other women well beyond the athletes I initially had in mind.
mylegoel's profile thumbnail
Thanks for sharing this. This is unbelievable and needs to be heard much more broadly. Can I share this with a friend of mine who is one of the WSJ's health, science and tech reporters? She might be interested in this and interested in speaking with you (no guarantees, but happy to try). LMK.
mollyoconnor's profile thumbnail
Thank you so much for reading, and please do! 🙂
katiepaul's profile thumbnail
Hi @mollyoconnor, I'm a reporter with Reuters covering social media platforms, and I'd be interested in hearing more about this. If you're game to engage with media, drop me a DM?
mollyoconnor's profile thumbnail
HI @katiepaul - thank you for reading and yes, I'll DM you shortly!
GaelleKoutou's profile thumbnail
I'm sorry to read this! But have to try to deal with Influencers instead and also advertise through newsletters?
mollyoconnor's profile thumbnail
@GaelleKoutou thank you for reading! You're right -- I have to up my influencer outreach game and no, I have not tried advertising with newsletters. Great suggestion!
mylegoel's profile thumbnail
E-newsletter sponsorships was one of the suggestions I posted over on the FB ad boycott thread, among other ideas. I also posted an article about how to grow your audience without SM ads. Hopefully that'll help. Also, I sent a message to my friend who's a reporter at WSJ and will let you know if I hear back from her :-)https://elpha.com/posts/gp1j3mkg/facebook-ads-boycott
mollyoconnor's profile thumbnail
Wow - I absolutely LOVE your advice, @mylegoel. I feel so encouraged by your suggestions.Thank you for sharing with your friend! Appreciate anyone spreading the word about this :-)