Hey yo!

I'm about to launch my new course, Charisma on Camera (teaching budding videographers on how to look like a confident natural when recording talking head videos. Plus, walking through tools, tech, and the bare minimum basics of the dreaded video editing suite😅)

I have no email list (good job 🤦🏾‍♀️).

I have a small social media presence that is slowly ramping up across LinkedIn & YouTube.

And yet, the plan is:

1. Create a free mini-class my audience can sign up for on how to do something in my videos that looks hard, but is actually really easy to pull off (animation in my videos).
2. Once they sign up they get access to the class they can watch & are put on my email list. Most likely ConvertKit.
3. I send them 3-4 followup emails 1-2 days after they signup for the class continuing to give them helpful tips about video.
4. Last, shoot over 3-4 emails pitching Charisma on Camera to them covering: Objections, what they'll get out of the course, who they'll become & opportunities open to them — and so on.

I was looking to:

• Put in a mini pitch (15-20 seconds) for people to sign up for my mini-class in my YouTube videos. I produce at least one "long form" video (around 5 minutes) per week.
• And to post the mini-class on my LinkedIn page profile in the featured section. I post at least one video on that platform per week as well. There's a good chance I'll do 1-3 posts telling people why they should sign up for it, while mingling it with some other valuable content for them. #ThePowerOfCopywriting, right?😏
• Pitch myself to anyone I can cross collaborate with that's adjacent to my niche, that has an audience (e.g., podcasters, user experience bloggers, other video editors, etc)

Where you come in ...

What am I missing?

What am I getting wrong?

What needs to be changed or deleted immediately?

Be blunt. You will NOT hurt my feelings.

I'm simply trying to get this right — FOR ONCE!

UPDATE (NOV 13TH):

While chatting with one of you, I remembered that earlier this year I had created a whole damn email sequence. Doh! 🤦🏾‍♀️

A 2-week challenge (!!!) where I send them video editing/performance tips, motivational quotes, funny videos to study, etc.

It was sitting there collecting cobwebs, but all the information is still good — and funny😏

This was the original flow:

Landing page form > 2-week email challenge > V.I.P. waitlist > 14-day sales email sequence (connected with Deadline Funnel) > purchasing the online course

But I'm changing that up.

Right now it's going to be:

Landing page form > 2-week email challenge > V.I.P. waitlist > a weekly email

Though once the V.I.P. waitlist is ~50 people deep, I'll roll in a webinar where I pitch folks on purchasing the online course OR trigger a 14-day sales email sequence (yeah, wrote that out too 🤦🏾‍♀️🙄 #GetItTogetherGirl)

But I want to do a few webinars to get a good feel of what pops with those that attend.

I can tweak the webinar as needed, until it's good enough.

THEN release the 14-day sales email sequence and connect it with Deadline Funnel that'll lead to purchasing the actual online course.

Phew! 😅

So right now I need to be focused on — traffic, traffic, traffic!

Get people into that newsletter/challenge and onto that V.I.P. Waitlist.

Whoosh! Thanks gang-gang!

And if you're curious about the landing page or email series, you can check it out here: https://thepucknstudio.kit.com/4dac8618b1