I'm the CEO & Co-Founder of Birchbox. Here's how I started and scaled my beauty company – Katia BeauchampFeatured
Hi everyone! I’m the CEO of Birchbox and I co-founded the company in 2010 to create a better way to discover and shop for beauty. There are hundreds of thousands of new product launches a year and for most of us, those endless options are overwhelming and intimidating. At Birchbox, we believe that even if you're not obsessed with beauty and grooming, you still deserve to get the best stuff. Our idea was to make the most of your (limited) time by giving you an efficient, effective and enjoyable way to test-drive and buy new products. We quickly found product-market fit and hit our 5 year targets in 7 months. We then expanded overseas, introduced Grooming, developed two beauty brands of our own, and launched retail experiences - including our most recent initiative, Birchbox at Walgreens, which we're continuing to grow.More about me: I’m originally from Texas. Before founding Birchbox, I worked in finance and commercial real estate. I have an MBA from Harvard and a BA in International Studies & Economics from Vassar College. I have four children, ranging in age from 9 months to 5 years old.Ask me anything about being a first-time founder, starting and scaling a company, the beauty industry, delving into physical retail as a digitally native brand, or something else!