The Consumer Check-Up: Lessons in Patient Loyalty from the Las Vegas Strip

In 2019 alone, 49.5 million people visited Las Vegas. Many fly thousands of miles and most lose money, so that leaves us wondering: what makes visitors so eager to come back? And how can we apply the same approach to healthcare?Understanding guest preferences and habits has empowered casino operators to enable consumer loyalty better than most other industries. As patient visit volumes return to pre-pandemic levels, providers are now facing a new era of healthcare consumerism where establishing patient loyalty is critical.After creating a loyalty program that made Harrah’s the largest provider of branded casino entertainment in the world, Sunny Tara made the transition into gaming, where he led Cantor to become the first company to launch a complete mobile casino gaming solution in the state of Nevada.Now, as co-founder and CEO of digital health company CareCognitics, Tara is redefining patient experience using the same techniques and technology that drive consumer loyalty in the casino and hospitality industries.“If I can create a relationship, a loyalty and a trust, where someone is going to lose money but they still trust us,” explained Sunny Tara, gaming and casino veteran turned digital health disruptor, “is there a way that we can replicate that in healthcare?”In a fireside chat series hosted by Solv’s CEO and consumer expert Heather Fernandez, we’re welcoming cross-industry experts to share insights and lessons learned with providers adapting to the consumer-first models driving healthcare innovation in 2020 and beyond.Join Heather Fernandez and Sunny Tara on Wednesday, November 11, at 10 a.m. PT as they explore what drives loyalty to casinos, how that applies to healthcare, and what changes in consumer behavior mean for the future of patient experience.From this conversation, you’ll learn:- Why patient loyalty in healthcare is not a choice but a determinant for success- Technology’s role in advancing the patient-physician relationship without contributing to provider burnout- Strategies for incentivizing healthcare to enable more proactive and engaged patients- How value-based care driven by digital innovation can save providers money and improve quality of care

The Consumer Check-Up: Lessons in Patient Loyalty from the Las Vegas Striphttps://www.crowdcast.io/e/consumer-check-up-sunny/register

The Consumer Check-Up: Lessons in Patient Loyalty from the Las Vegas Striphttps://www.crowdcast.io/e/consumer-check-up-sunny/register