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Niche areas in product and marketing

Hi Elphas,

I've been in marketing for years and dabbled in product management for a few months.

I love product management and even tried transitioning to a product role. But there are still aspects of marketing that I enjoy.

It would be great to be more niche and specialized in an area. How do I find a sweet spot in the intersection of these two broad business areas? This would help me in my career direction and also build my online presence.

Product marketing. This is a good explanation - https://www.drift.com/blog/what-is-product-marketing/. Good if you like the marketing aspects where y talk w customers & r comfortable. have more open-ended conversations.