How I've seen Users Purchase Consumer+Business Products VS. what we spend time building:1. Could this solve my pain? > Evaluation time: 10 seconds2. Is this easy to use? > 1 Minute3. How much time do I have to spend? > 5 Minutes4. Is the price worth it?> 10 MinutesSo I (product+UX+growth background) created this 4-part checklist to beat the odds: it's helpful!