As the cofounder of a beauty brand my struggle is not production or sourcing, website building or anything along those lines. However, that doesn't mean that doesn't mean that I don't have my own hurdles.

Over the past month I have been learning how to market the business. As a beauty brand that sells a physical product my biggest struggle is marketing and standing out in the sea of other brands that make their mark in, from my perspective, only a few days. I know that some brands like Fenty and KVD already had a certain level of influence before starting. However, I have still found that small brands like mine are selling out at least 100 orders by their launch date. If you are an owner of a business, or running a non-technical startup, how did you run your business’s pre-launch? Also do you do in person marketing?