If you've been spending time with your head on your keyboard, trying desperately to spice up your marketing emails— I got here just in time.
I've compiled 9 tips to give your email marketing a little spit shine. I've included 3 here, but you can find the whole guide over on the Growclass Blog.
Here is a little Spotify playlist to jam to while you give those emails some love.
See you on the other side.
#1. Use Data to Personalize Your Messaging
One of the benefits of email marketing is that you can really get to know your subscribers and send them exactly what they need, when they need it. Personalization ensures your subscribers only get the things they want and care about.
Here are a few ways to add personalization to your email strategy:
- Segment emails based on user behaviour. For example, by sending a discount coupon to users who visited your pricing page.
- Send cart abandonment emails to customers who added an item to their cart but didn't complete their purchase.
- Send personalized emails to check in after a purchase and show the customer how to use the product.
- Provide personalized tips or training to customers after they purchase a specific item or software.
#2. A/B Test Every Single Email
Email marketing is a relationship-building channel, which makes every email you send an opportunity to get to know your customers — and what makes them open, click, engage, and convert.
Some aspects of email you can A/B test include the:
- Email subject line. This is the most important part of your email — it's the first thing users see, and hugely influences whether they open your message. Test things like language and tone, short vs. long subject lines, mysterious vs. straightforward emphasis, emojis vs. plain text.
- “From” name. Does your audience open and respond better to emails from a company name vs. a personal name, the founder’s name or a team members, first and last name vs. first name and last initial, or a combination of all?
- Design. Some companies and audiences do very well with design-heavy, coded, beautifully-branded emails, whereas for others, plain text or basic text and image designs perform better, eliciting higher clickthrough and conversion rates.
#3. Protect Your Email Deliverability
Building an email list is your first step to a fulsome, growth-focused email marketing strategy. The next step is making sure that your messages actually land in your subscribers' inbox.
To make sure your messages don't wind up in the spam folder:
- Use a double opt-in, which requires users to click a link to confirm they meant to subscribe.
- Never buy email marketing lists. Besides being illegal, many of the addresses may be out of date.
- Avoid email spam trigger words in your headings.
- Use recognizable sender email addresses. "From:bob@bobscleaners" looks better than "From:firstname.lastname@example.org."
And make sure to clean up your email list every few months by removing inactive addresses.
Interested in reading more about email best practices? Read the original article on our blog!