I shared this on Linkedin about a month ago and wanted to also share it with this community.

The first thing we ask Founder|CEOs when we start working together is, “What is your definition of success?” Meaning, when you look to the future for your company, how will you know whether you’ve succeeded…or not?Surprisingly, Founder|CEOs often don’t have a clear answer to how they would define success for their own company, even though this is the fundamental component of how you make decisions for your company as its leader.

Here is a link to our video that helps break down just how to define success.