I'm the Director of Content at a startup. And that means that I'm building out the marketing department's strategies & processes from scratch - to grow the brand, sales, etc.
Real talk - I'm good, but I'm not THAT good, yet.
So we're talking:
- Email marketing strategies
- Social media growth across ALL platforms
- SEO keyword search & strategy
- Content creation
- And more
Is that a lot?
Hell yeah it is!
Do I have experience in all of these fields?
Ahem!...Lately, I've been feeling unfocused & scattered because all of the TINY projects I need to do on a day to day basis in each of these fields. On top of, trying to learn more about them, and create better strategies, etc.
Of course I'm trying to think my way through this, and here's what I got. Would love your feedback!
Designate a full day to one department.
Meaning I will spend (1) day on nothing but the email marketing strategy. Even if it's just updating the newsletter - going to the product team to see if there are any relevant updates, going to the CEO to see if he has any new insights he'd like to put wax on, deciding on if I should "tag" folks if they click on a button, reading articles to better my strategy, etc.
This way I have a weekly designated time period, that the whole company will know about, to concentrate on nothing but the optimization of that department & the systems that run through it.
I've been talking to some folks in my network about my imposter syndrome.
And after some self reflection & asking myself two questions:
- What is it that makes you feel like an imposter?
- Is there anything you can do to alleviate or squash that feeling altogether?
I've come up with an idea I'm high key excited about.
I'm going to look for an internship/apprenticeship/part-time job as a junior marketer within an agency or business.
How I came up with this conclusion?...
Why do I feel like an imposter?
Because I've been cobbling together solutions to problems my whole career. I don't have any "formal" training in the marketing arena.
What can I do to alleviate this imposter syndrome?
Work for a company that already has processes in place - then do, and learn from them.
For example: My manager in my jr. position will tell me, "You're going to be running an email marketing campaign for the launch of X product. We've done it before & have gotten stellar results. This was what we did last time, step-by-step, repeat it here again. Go".
Fuq yeah! Yes ma'am!
I'm looking behind the curtain of how they do things.
I'm internalizing their reasoning.
I can ask those LITTLE questions so I can understand their strategy better.
And so on.
Of course I'll still be working my full-time job, but doing this on the side - after hours.
I'm going to be focusing on companies that operate on West coast hours so my 6pm is their 3pm and we'll have a buffer to have a meeting if need be.
Money is not the priority here, LEARNING is.
And bonus for them, I know how to do A LOT of things! Some of it is basic knowledge, some of it is high level.
So I'm sure I'll be able to move faster than a junior marketer & offer insights if they're looking for any.
I want this to be a long-term thing.
If everything is going good after 3-months, I'll stay on as their part-timer.
This isn't a "get it & quit it" scenario.
Like I said, it's about learning.
And this is where I'm at with everything.
Bring it on.