All Elphas having to sell, promote or persuade: does "Clarity trump persuasion" in philosophical vs practical terms?

AbigailWoopWoop·Apr 12, 2021

Posted in:Marketing Management and Leadership Tech Product Marketing

💎 Yes it does, and I focus on clarity over persuasion 🧪 Yes it does, but it's difficult to apply it in practice 🕶️ Not in my industry it doesn't ✨ No, persuasion trumps clarity 🏖️ Dunno, who cares?

HollywLewis·Apr 12, 2021

Safety to buy trumps all in my opinion. Part of safety is clarity (non-confusion). I don't do persuasion. I allow my people to come to me and buy from me when they feel safe to do so. It's my job to help them feel safe.

AbigailWoopWoop·Apr 13, 2021

Very interesting point @HollywLewis! Do you think competitors and industry overall relies more on persuading over your approach?

HollywLewis·Apr 15, 2021

I think it depends. In my industry I'd definitely say it's about safety/clarity. I definitely think there is a swing happening more towards the safety/clarity side in other industries as well.

LawrenceJ82·Apr 13, 2021

I would say yes that clarity trumps persuasion. The logic being that by being clear, the person comes to their own conclusion in realizing that they want/need the product or service. If you persuade, then there's a higher chance that neither apply and they'd more likely return. I'm not the best salesperson to give advice but that's my opinion as to how I prefer to be sold to.Tell me the benefits, be honest, provide good customer service... with those alone, you'll probably have me as a customer for life and referrals. 🤷🏾‍♀️P.S. Wanted to share if you know anyone interested. My company, beYOUteous, offers a line of handcrafted beaded jewelry which aims to spread the message for embracing individuality, feminine strength, and empowerment.I'm currently crowdfunding on iFundWomen https://bit.ly/34Zd4hF