Experience working with Artisans in Africa, or other 3rd world markets

Hello, I'm Fola Ojukotola. A change management resource by the day, serial entrepreneur at night. I live in Lagos, Nigeria, and currently working on a business solution that involve Artisans. Due to the fragmented nature of the Artisans segment (Language, Communication-style, Tribe, Culture, Literacy, Religion, etc.), it has been quite a challenge engaging/communicating with this segment. Does anyone have suggestions or experiences working with Artisans in third world markets? What tactics did you use for effective communication/engagement? I do love to hear from you, please drop a comment. Thanks
rachelclifton's profile thumbnail
Hey @Folaa, welcome to Elpha! Awesome to have you here. I did a quick search of our Members Directory and @dara, @raquelwilson & @Swakara jumped out at me - all are or work with founders & have strong experience in branding/comms within this market. Feel free to dive deeper yourself via the Search feature if of interest: https://elpha.com/search@whitneyosei, the founder of Ethnic District, an e-commerce platform to discover African brands and products, may also be great to speak with. Hope this helps and wish you all the best with developing your business solution further - it sounds exciting!
whitneyosei's profile thumbnail
Hi Fola,Glad to help! We help artisans and African CPG brands sell their products in the U.S. Happy to answer any questions you have!
Folaa's profile thumbnail
Thank you @rachelclifton , this is very helpful.
rachelclifton's profile thumbnail
Glad to be of service!
raquelwilson's profile thumbnail
Hi @Folaa. I don't know the Nigerian market well, but happy to share my experiences working with artisans in Senegal.
Folaa's profile thumbnail
Thanks Raquel, I would love to hear about it. Is there a way for me to inbox to schedule a few minutes call?
raquelwilson's profile thumbnail
Hi @Folaa. You can reach me out to me on any of the social platforms. I'm @raquelwilson on most of them.
Folaa's profile thumbnail
Thanks will do just that.