Experience working with Artisans in Africa, or other 3rd world markets

Folaa·Jul 18, 2020

Hello, I'm Fola Ojukotola. A change management resource by the day, serial entrepreneur at night. I live in Lagos, Nigeria, and currently working on a business solution that involve Artisans. Due to the fragmented nature of the Artisans segment (Language, Communication-style, Tribe, Culture, Literacy, Religion, etc.), it has been quite a challenge engaging/communicating with this segment. Does anyone have suggestions or experiences working with Artisans in third world markets? What tactics did you use for effective communication/engagement? I do love to hear from you, please drop a comment. Thanks

rachel·Jul 19, 2020

Hey @Folaa, welcome to Elpha! Awesome to have you here. I did a quick search of our Members Directory and @dara, @raquelwilson & @Swakara jumped out at me - all are or work with founders & have strong experience in branding/comms within this market. Feel free to dive deeper yourself via the Search feature if of interest: https://elpha.com/search@whitneyosei, the founder of Ethnic District, an e-commerce platform to discover African brands and products, may also be great to speak with. Hope this helps and wish you all the best with developing your business solution further - it sounds exciting!

Folaa·Jul 19, 2020

Thank you @rachelclifton , this is very helpful.

rachel·Jul 19, 2020

Glad to be of service!

whitneyosei·Jan 12, 2022

Hi Fola,Glad to help! We help artisans and African CPG brands sell their products in the U.S. Happy to answer any questions you have!

raquelwilson·Jul 19, 2020

Hi @Folaa. I don't know the Nigerian market well, but happy to share my experiences working with artisans in Senegal.

Folaa·Jul 21, 2020

Thanks Raquel, I would love to hear about it. Is there a way for me to inbox to schedule a few minutes call?

raquelwilson·Jul 28, 2020

Hi @Folaa. You can reach me out to me on any of the social platforms. I'm @raquelwilson on most of them.

Folaa·Jul 28, 2020

Thanks will do just that.