Do you know what Social Proofing Is?

sukanshisharma·Oct 09, 2020

Posted in:Misc

We all need more customers, more conversions. Right?But what drives the decision of your customer when He or She is about to check out your product.One of the driving factors is - Social Proofing.Positive influence when we find that others are doing something. In simple terms, people like to rely on the experience of like-minded people to guide their own decisions and actions.

Iynna·Oct 09, 2020

Exactly why influencer marketing works like charm and why brands up until today still rely on celebrities to endorse products/platforms !!@sukanshisharma I am curious how have you used social proofing to boost your marketing strategy in your own venture?

sukanshisharma·Oct 11, 2020

Thanks for asking @iynna. For me, i've been sharing valuable content to my audience that will be useful for them.

HannahBaldovino·Oct 10, 2020

So true! I haven't heard the term "social proofing" but it's interesting that we all see it play it in our own lives every day. Thank you for sharing! @iynna asks a great question and would love to hear your response. If you have any more resources that you'd be open to sharing, I'd love to look into it!

annaira·Oct 13, 2020

Great post. Before you have the first customer, social proof is working to your disadvantage, right? I'm at the moment working on finding pilot customers for our project https://truecolorssustainability.com/, it's sustainability tech for companies.