Recommendations for email marketing platforms for mobile apps 📲https://camberapp.com/

madymaio·Oct 22, 2021

Posted in:Marketing Advice Tech Vendors & Products

Hi there! We currently use Flodesk for our email marketing, but they don't have a great solution to integrating with mobile apps. As we gear up to launch to the App Store, we want to make sure we're probably storing and communicating with our app users vs our newsletter subscribers.

We're considering Klaviyo, and although they do offer a custom API to connect to our mobile app, I fear their segmentation features won't be as robust as they would be for an e-commerce website (which seems to be their speciality).

We're trying to trigger and automate emails for the following segmentations/scenarios:

New users
Users that haven't opened the app in a month
Users that haven't completed a feature in 2 weeks
Etc...

Does anyone have recommendations for an email marketing platform that integrates well with mobile apps? Would love to hear from you!

Best,

Mady

Iynna·Oct 22, 2021

Hi Mady,in my experience I have seen Klaviyo as the go to for D2C A few others if relevant Customer.io, Sailthru, Mailchimp, Autopilot (which I think is great for e-commerce), Hubspot, Salesforce, Sendgrid (I personally hate it with passion haha)

madymaio·Oct 26, 2021

Amazing, thank you!!

meelay·Oct 23, 2021

Hi Mady,We used Postmark for our mobile app. It worked great and price was reasonable. https://postmarkapp.com

madymaio·Oct 26, 2021

Oooh! I'll look into that, thanks!

anniestuddert·Oct 23, 2021

Braze + Branch.io is optimal martech stack duo. Braze for ESP & Branch for deep linking into the app (as well as deferred deep linking if they don’t already have) without losing your click tracking.

madymaio·Oct 26, 2021

Thank you so much!! Yes, I was looking into Branch.io for deep linking. Glad to hear that!