Office Hours: I named PayPal, Affirm, Concur, Ariba, and 60 products for Apple. I'm SB Master, founder of Master-McNeil and Naming Matters.Featured
Hi everyone! I am SB Master, founder of Naming Matters (www.namingmatters.com), which automates and visualizes new name selection, so users make better choices and minimize risk. I’m also the founder of Master-McNeil (www.naming.com). We’ve created hundreds of new names including Concur, Ariba, Plenty, Affirm, PayPal, OneWorld, Eos, Pixo, Clarium, and over 60 names for Apple. Before that I was Associate Director of Corporate Identity at Landor and founding director of their naming division. Some names I’m responsible for there include Westin, Touchstone, and Principal. I have an MBA from Harvard Business School and a triple major BA from the University of California, Santa Cruz where I’m also a Trustee. Ask me anything about name creation, name selection, brand architecture, trademark, and being a Mom of 3 while founding and running a company!