Designing the ideal sleep experience – Alexandra Zatarain, Co-Founder & VP of Brand & Marketing at Eight SleepFeatured
Hi Elphas! I’m Co-Founder and VP of Brand & Marketing at Eight Sleep, the world’s first sleep fitness company. We’ve designed the ultimate sleep experience with the help of more than 44 million hours of sleep data. We also took Eight Sleep through the Y Combinator Summer 2015 batch.Before founding Eight Sleep, I worked in marketing at a number of startups and academic institutions. I grew up in Tijuana, Mexico and now live in New York City where Eight Sleep is headquartered. I have a B.S. in Communication Science from Tecnologico de Monterrey.I’m also an early Elpha member (back when Elpha was called Leap)!Ask me anything about how to get a good night of sleep, startup life in New York, consumer tech, launching new products, branding, PR and comms, or something else!