Wrote a thing compiling our community's best advice on when+how to focus on hyping your product up and creating exclusivity. Would be cool to hear what you think (it's a medium article)!Here's the link
Hi Soumya! Thanks for sharing. I really enjoyed the article! I think it really conceptualizes buy-in. Totally agree about the way Superhuman went about it as well. Great stuff that can be applied to a variety of different products/services.