When should you focus on product hype and exclusivityhttps://souffleclub.medium.com/product-launch-building-hype-and-exclusivity-849a9b95c744

soumyas's profile thumbnailsoumyas·Dec 04, 2020·1 reply
Wrote a thing compiling our community's best advice on when+how to focus on hyping your product up and creating exclusivity. Would be cool to hear what you think (it's a medium article)!Here's the link https://t2m.io/Oo9ZDSs7
HannahBaldovino's profile thumbnail
HannahBaldovino's profile thumbnailHannahBaldovino·Dec 04, 2020
Hi Soumya! Thanks for sharing. I really enjoyed the article! I think it really conceptualizes buy-in. Totally agree about the way Superhuman went about it as well. Great stuff that can be applied to a variety of different products/services.
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