How to create content that invites participation?

Getting content seen by the right audience is definitely all marketers' goal, but what we really want, is engagement.Engagement that's not only defined by likes and shares, but by active participation in discussions, even a change in behavior or a thought process.How to get people to participate more in the content that you're presenting?---------------------------In order to make the content marketing world easier to understand for marketers, sales teams, and executives, I started a video series with guest discussions on all things content marketing! The snippets go out on LinkedIn and a full episode follows on our Substack first episode is titled "How to create content that invites participation?". Check out the snippet on LinkedIn šŸ‘‰ are your best practices in engaging your audience?