Best Types of Content for 5 Key Marketing Strategies

I get asked by clients about what type of content I recommend creating to meet particular marketing goals. I decided to build this quick slideshow (download link on the bottom) that I thought I'd share! I myself use it as a cheat sheet and a check lis when planning content marketing strategies for brands. Feel free to download and re-use!For SEO positioning- Blog Posts- Web Content- Guides, E-books- Tutorials- Case Studies- Inforgraphics- TestimonialsFor thought leadership positioning / educating your audience- Web Series- Webinars- Podcasts- Blog Posts- Daily Stories (IG, LinkedIn, FB)- Forums. Quora, etc.- Resources, Tutorials, E-books, Guides- NewsletterFor user engagement and community building- Community Forum / FB Group- Instagram Stories- Contests, Giveaways- Q&As- Live Videos- User Generated ContentTo expand brand awareness- PR- Guest Features- Podcasts- Web Series- Thought Leadership ContentTo directly convert sales and launch products- Product Commercials- Product Photography- Web Content- PR- Product Marketing- E-Mail Marketing- Product Reviews- Contests, GiveawaysYou can download the slides here :) me know if you find this useful and I'll be happy to share more content marketing tips here on Elpha.
NatalieH's profile thumbnail
This is a brilliant and spot on list! Thanks for sharing.
sylviagore's profile thumbnail
Glad it's useful!
teresaman's profile thumbnail
Woo thanks for sharing this!! Tagged under "Resources" and "Marketing" as well.
sylviagore's profile thumbnail
Good catch! Thanks! :)
Faith88's profile thumbnail
Thanks for sharing
sylviagore's profile thumbnail
My pleasure!
AllieConstantino's profile thumbnail
Thank you so much for sharing this, straight to the point!
sylviagore's profile thumbnail
Thanks so much, Allie! Happy to be of a resource!
ChristineTaylor's profile thumbnail
Fantastic- thank you šŸ™