Jobs-to-be-done (JTBD): What is it and how may Product Managers use it?

Sharing my latest post on Jobs-to-be-done (JTBD) and how PMs can apply it to influence products that transform the lives of their customers. I hope you find it useful.
jadeh's profile thumbnail
Thanks for sharing! My mentor was talking about JTBD this week, so this looks like some helpful further reading for me.
Laide's profile thumbnail
Awesome, hope it's helpful @jadeh. Let me know if I can offer any further assistance. Good luck :)
asta's profile thumbnail
This is super helpful! Do you have any suggestions for questions that can help us figure out Jobs to be done when the product does not exist yet and you're doing problem discovery?
Laide's profile thumbnail
Hi @asta, I believe you can use a combination of JTBD and opportunity-scoring/outcome-based approach. I briefly wrote about it in my post about product-prioritization: Hope it helps!