Selling before launching?

Hey everyone! Is anyone else subscribed to Indie Hackers? I finally but the bullet and joined and really had to ponder on the first email I received debating launch advice. It made me want to see what womxn thought instead of hearing from mostly tech bros. I'm really curious, how do you feel about this topic of selling ideas, products, or MVPs before it's actually available plus ready?

From the email: ""Sell before you build" is common advice for founders:

  • A growing number of founders are speaking out against selling a product before it's built, for several reasons outlined below. Still others believe in the approach. Where do you weigh in?"